Let’s say you are the CEO of a lighting company that is paving the way in the world of the Internet of Things (IoT), renaming the notion of lighting to the point where luminaires relate more to information technology than to the old weird notion of security. of light. .

Where would you go for work if your company breaks down? Would you head to another company in your nominal lighting field?

Chances are not. Among other reasons, your already extinct company may have been a “luminous” outfit by name, but in fact, it was an information technology enterprise. And so far, you yourself have created a wealth of experience and knowledge in the field of data collection and analytics, thanks to the use of lights as simple nodes in the wider pursuit of information knowledge gathering.

This was certainly the case with the late IoT lighting pioneer, Gooee, who at the time of the crash earlier this year was identifying himself as a smart building technology company. Of course, it can still provide you with the light that would become part of the data network. But enlightenment had become somewhat secondary to his mission. He eventually no longer appeared in Gooee’s main marketing material and mission statements, and was sometimes not included in the deals that Gooee managed to make together.

So it is no surprise that the tireless former head of Gooee, Neil Salt, once a vocal leader of the intelligent lighting movement (and perhaps still a believer), has now reappeared… in a cloud computing company.

Salt has quietly joined London-based Evrythng as head of marketing. He is now spreading the message about Evrythng’s mission to provide retailers with useful data-driven business insights, gathered from information gathered from the digitization of physical goods that retailers produce and sell.

It’s a message not far removed from what Gooee once gave, except it does not come directly from a legacy of enlightenment.

Evrythng claims to apply the latest technologies in IoT, blockchain, machine learning and big data analytics.

Those technological fields would in many cases be familiar to Salt, whose 22 years in the world of lighting – 18 with Aurora Lighting and about 4 with sister company Gooee – have increasingly gravitated to the use of IT lighting.

In fact, Salt would have started to get acquainted a few years ago with Evrythng sustainable cloud technologies. In 2017, Evrythng acquired a stake in Gooee, with Gooee agreeing to acquire Evrythng technologies. Evrythng founder and CEO Niall Murphy also took a seat on the Gooee board.

Murphy is now Salt’s new boss.

Meanwhile, the list of creditors owed money by Gooee includes cloud computing firms like Amazon Web Services. Evrythng does not appear to have appeared as a creditor.

While Gooee did not survive in the challenging new world of IoT lighting, IoT remains a great hope for many lighting companies.

Atlanta-based Acuity Brands, for example, has highlighted the push for information technology perhaps more than its lighting efforts. Earlier this year, she opted for stakeholder interests in what she described as an artificial intelligence company, through a deal with Seattle-based Rockpile Ventures incubator.

Lighting plays a key role in the interior positioning systems that Finnish room management and lighting software firm Mount Kelvin is offering to hotels, using a combination of Wirepas and Bluetooth technologies. Mount Kelvin also uses Wirepas technologies for lighting controls.

But the application of IoT lighting in general has progressed slowly, as lighting firms often find themselves competing against IT firms. Gooee is not the only company that has made mistakes. Travails in intelligent lighting contributed to Osram’s continued withdrawal – I am now Osram – from the sector.

MARK HALPER is a contributing editor for LEDs Magazine and an energy, technology and business journalist (markhalper@aol.com).

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