SEATTLE – (TELI BUSINESS) – Today, Amazon Web Services (AWS), an company, Inc., (NASDAQ: AMZN), announced that adidas AG, one of the largest sports brands in the world, has chosen AWS as its provider of favorite cloud for SAP workloads. With this announcement, adidas will migrate its SAP environment to AWS and implement a modern SAP S / 4HANA platform. Executing these SAP cloud-critical workloads will enable adidas to digitize key business processes in its value chain to provide better customer experiences, to become a more successful business data-driven and to support new business models, e.g. directly to the customer.

Upgrading its ERP system to SAP provides adidas with the technology needed to connect its data to all of its global operations. This new cloud-based system will support the company’s physical sales channel by enabling SAP environments to integrate with AWS capabilities, such as machine learning and analytics, to simplify supply chain, inventory and trading operations. for retail stores worldwide. By creating a cloud-based customer experience, adidas can offer personalized discounts, early access to new publications and collaborations, priority customer service, and the ability to customize experiences and offerings.

AWS SAP extensive experience allows adidas to closely integrate its SAP S / 4HANA environment with AWS technologies to enable advanced analytics capabilities, data science and enterprise reporting. By building a cloud-based data lake at AWS, adidas will gain visibility across all of its in-house and customer-facing operations to deliver new business and consumer knowledge. By applying machine learning capabilities, such as Amazon SageMaker, the AWS service that helps developers and data scientists to quickly build, train, and deploy cloud and edge machine learning models, adidas data scientists can anticipate seasonal demand for products to ensure the right product is available in a specific warehouse or retail store in a timely manner to increase customer satisfaction. Moreover, Amazon SageMaker can also be applied to sales data to enable the sports company to offer customized products and custom recommendations. This capability will help the adidas e-commerce site match the individual customer style preferences and provide a more personal experience that deepens brand loyalty.

Using high-performance computing in AWS, adidas is able to execute complex workloads simultaneously for design teams around the world to modernize 3D design capabilities on a scale. This capability will speed up the design and creation process, reduce costs, and allow for greater collaboration with customers and designers. AWS enables the sports brand to create digital twins, virtual representations of its product lines, which will speed up the design and creation process, reduce costs, and allow greater collaboration with consumers and designers. Overall, the inclusion of these technologies in the design process will result in faster product creation and design for athletic clothing and footwear, enabling stylists to quickly incorporate customer feedback into the early stages of the creation process.

Moreover, AWS sustainability programs will help adidas reduce the environmental impact of their use on the cloud. AWS sustainability solution architects, experienced consultants on sustainable infrastructure and software design, will evaluate current and future cloud architectures and determine which technology decisions will support adidas’ overall sustainability goals.

“We want to drive innovation in our business, which includes everything from the way we design our products to the way we engage with the customers who buy them. By committing to cloud infrastructure, we have the scalability and resilience we need to address the seasonality of our business during peak demand and to support the projected growth in our e-commerce business in the coming years, “said Markus Rautert, Vice Senior President., Technology Activation at adidas AG. AWS to create efficiency and bring us closer to our customers. ”

“We are seeing a fundamental change in the way consumer goods companies run their technology infrastructure. adidas joins thousands of customers using SAP in AWS, leveraging AWS ‘reliable and scalable global infrastructure and unmatched SAP experience to deliver key insights, foster innovation, and support the creation of new products and services. said Greg Pearson, Vice President of Worldwide Commercial Sales at Amazon Web Services, Inc. “We look forward to working with adidas on SAP and its digital transformation strategies that will help accelerate the introduction of new Cloud-based customer experiences, such as its mobile app, customized purchases and personalized offers that deepen customer relationships. ”

Backed by its unparalleled experience in executing SAP workloads, AWS helps customers get the best performance and the most value from their platforms critical to the SAP mission. Running SAP at AWS gives customers the control and confidence to run their business securely, utilizing the most reliable and scalable infrastructure, the widest set of cloud capabilities, and the largest community of tech partners for assist with SAP migration and modernization.

About Amazon Web Services

For more than 15 years, Amazon Web Services has been the world’s most comprehensive and accepted cloud computing offering. AWS has continuously expanded its services to support almost any workload in the cloud and now has more than 200 complete services for computing, storage, databases, networking, analytics, machine learning and artificial intelligence (AI). , Internet of Things (IoT), mobile, security, hybrids, virtual and augmented reality (VR and AR), development, deployment and management of media and applications from 81 Availability Zones within 25 geographic regions, with plans announced for 27 other availability areas and nine other AWS regions in Australia, Canada, India, Indonesia, Israel, New Zealand, Spain, Switzerland and the United Arab Emirates. Millions of clients – including fast-growing startups, large enterprises and key government agencies – trust AWS to strengthen their infrastructure, become more agile and lower cost. To learn more about AWS, visit

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be the most customer-focused company on Earth, the best employer on earth, and the safest place to work on Earth. Customer reviews, 1-click purchases, personalized testimonials, Prime, Fulfillment from Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios and The Promise Climate are some of the things created by Amazon. For more information, visit and follow @AmazonNews.

About adidas

adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach / Germany, the company employs more than 62,000 people across the globe and generated sales of € 19.8 billion in 2020.